Nothing and no one is too small for a website. Whether you are running an online business, an entrepreneur, blogger, influencer, or such you can have a website on your own. However, building and maintaining a website is quite overwhelming. With so many questions, focusing on what is important can be challenging.
Once you’re done building your website it’s time for you to have an honest review. Asking yourself these questions will assess what works and identify opportunities for improvement.
Questions To Ask Yourself To Improve Your Website
- What is your first impression of your website?
People are making fast judgments. It only takes a matter of a second to create the first impression of a person. Websites aren’t any different. It takes users approximately 50 milliseconds (ms) to create an opinion about your website that decides whether they will stay or leave.
This first impression relies on several variables, including design, colors, spacing, symmetry, text quantity, fonts, and more. Always put yourself in your visitor’s shoes. Through this, you will be able to have an initial idea of what to improve. As the first impression really matters.
- What you notice first on your website?
As a website owner, you have the first hand to criticize your own website. Generally, you will first notice its design and layout which includes the color, fonts, graphics and photos, and such. By this, you will be able to determine if this is really what you want your visitors to see on your website.
- Does it speak to your target audience?
Identifying your ideal audience and potential customers are one of the most important steps in building a website. You will be able to get an idea about your target audience through demographic data, tech-savvy, intention, personal objectives, and pain points, the state of their buying decision, and more.
If you have not yet analyzed and clearly understood your target customers, this will be the best starting point.
- Will the visitors have a clear understanding or instruction if they want to purchase products/services from your website?
Ask this question to yourself first, “Is it clear to you?’ if your answer is “No”, so obviously it won’t be clear to your visitors as well. If it is not clear how you do it or how to find such information on your site, visitors will leave before you could even get them to convert – buy, call, register, and alike.
You can work out what your site does, perhaps more precisely. Try to get through to the details of every instruction, function, and feature as possible so you won’t lose an opportunity.
- Is your website easy to navigate or slow?
Usability is one of the most important factors for a website. As this decreases the drop-off rate (people leaving your site), more time is spent on your site, better conversion rates, and a more positive impression of the brand.
In addition, in this day and age, one very critical aspect of usability is whether the site is mobile-friendly or fully responsive to all the devices. So that users, regardless of the device they are using, can easily navigate, find information, and consume content (text, video).
These questions will help you identify if your website or which part of it you need to focus more and improve. There are part 2 of the questions you need to ask yourself, so you will have a strong and successful website. EziWebsite can help you build a website that will surely stand out. It’s a website builder that will let you create a website that is fully functional and responsive. EziWebsite also incorporated powerful digital marketing tools that will help you top the search engine result pages. Building a website is easy with EziWebsite!